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REIA 181 Sean O’Toole: How to Use Hyperlocal Marketing to Find Your Next Deal

After three Silicon Valley startups, Sean O’Toole purchased and flipped more than 150 properties prior to the bubble. Combining those experiences Sean launched ForeclosureRadar in 2007, just ahead of the foreclosure crisis, and later expanded with the launch of PropertyRadar in 2013.

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Main Points:

  • What is hyperlocal marketing
  • How does it compare to other types of marketing
  • Why is marketing important for investors
  • How large investors scale and how you can too


Podcast: Data-Driven Real Estate

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Biography of Sean O’Toole:

After a successful technology career in Silicon Valley, Sean purchased and flipped more than 150 residential and commercial properties, nicely exiting the market before the credit bubble burst. Combining his technology and real estate experience Sean launched ForeclosureRadar in 2007, well before most realized a foreclosure crisis was coming. The service was quickly recognized as the nations best foreclosure information source and helped tens of thousands of real estate professionals succeed in a market which was otherwise devastating. Sean then launched PropertyRadar in 2013 and has since helped thousands more small businesses uses public records to discover new customers and grow their business.